Setting the foundations for cross-channel synergy
and optimal campaign performance.
Using the natural path of your audience as a framework
to ensure consistency along every step of their journey.
Simplifying digital marketing by assigning clear responsibilites and KPI’s to each stage of the path
to purchase.
The Root serves as our comprehensive solution for those looking to synchronise their digital marketing efforts, crafting optimised user journeys that enhance your customers' experience, establishing you as their go-to choice.
01_The Root
Our answer to inconsistent branding, disjointed strategy and misaligned marketing.
seedcollaborative.co.uk
the Root.
2024
01_The Root
2024
Our answer to inconsistent branding, disjointed strategy and misaligned marketing.
Setting the foundations for cross-channel synergy and optimal campaign performance, addressing the natural path of the user and ensuring consistency along every step of their journey.
With each stage having their own responsibilities and KPI’s along the path to purchase, the ROOT is the one-stop shop for those seeking to align their digital marketing and offer customers an online journey that makes sense and enhances their experience, in turn creating lifetime value from every customer.
Pain Points that We Fix
I’m New to Digital Marketing.
Limited Visibility
Ineffective Communication
Limited Customer Engagement
I’m Familiar with digital marketing.
Traffic and Lead Generation
Competitive Positioning
Conversion Rate Optimisation
02_Pain Points
seedcollaborative.co.uk
2024
I’m a digital marketing pro.
Strategy Streamlining
Data-Driven Decision Making
Growth, Expansion and Scaling
THE RIGHT ENVIRONMENT
STEP 01
Our first focus is the foundations of your digital presence, your website and its positioning in relation to other platforms. Ultimately this is where we will be directing traffic and driving attention, so it’s pivotal that your website is consistent with your brand, catches the eye of the user and contains relevant keywords to keep you top of page and top of mind.
We use a combination of web design and web development to create a site that sticks vividly in the mind of those who view it, whilst also ensuring an optimal user experience that makes it
easy to navigate, builds trust and covers key information.
After establishing a solid foundation, we utilise our creative across Social channels to generate brand awareness and foster interest in your pivotal services, products, or features, compelling the
audience to explore your revamped website.
This, in combination with thorough audience identification, we ensure your brand resonates with the correct audience in the
right places, sowing the seeds of consideration. This not only
raises brand awareness through the reach generated but tactically guides potential customers further down the path to purchase.
Crafts Covered
STEP 02
PLANT THE SEEDS
Crafts Covered
Whilst awareness grows, we deploy our lower funnel tactics transforming awareness into results. By utilising Paid Search we’re able to naturally round off the user journey, targeting your audience at the highest point of commercial intent.
Driving more traffic to your website is no use if your landing
pages don’t incite users towards a desired result. Our Web
Design specialists not only make your website stand out from
the crowd, but conduct meticulous optimisation across relevant
pages to ensure visitors are easily converted into results.
STEP 03
WATCH THEM FLOURISH
Crafts Covered
03_Process
seedcollaborative.co.uk
2024
STEP 01
THE RIGHT ENVIRONMENT
Our first focus is the foundations of your digital presence, your website and its positioning in relation to the platforms you cover. Ultimately this is where
we will be directing traffic and driving attention, so it’s pivotal that your website is consistent with your brand and catches the eye of the user.
We use a combination of web design and web development to create a site that sticks vividly in
the mind of those who view it, whilst also ensuring an optimal user experience that makes it easy to navigate, builds trust and covers key information.
Crafts Covered
-Web Design
-Web Development
-SEO
STEP 02
PLANT THE
SEEDS
After establishing a solid foundation, we utilise our creative across Social channels generate brand awareness and foster interest in your pivotal services, products, or features, guiding the audience to explore your revamped website.
This, in combination with thorough audience identification, we ensure your brand resonates with the correct audience in the right places to sow the seeds of consideration. This not only raises brand awareness through the reach generated but also tactically guides potential customers further down the path to purchase.
Crafts Covered
-Instagram Ads
-Facebook Ads
STEP 03
WATCH THEM FLOURISH
Whilst awareness grows, we deploy our lower funnel tactics to cultivate awareness into results. By utilising Paid Search we’re able to naturally round off the user journey, whether searchers are still looking for more information or they’re ready to make a decision.
But driving more traffic to your website is no use
if your landing pages don’t incite users towards a desired result. Our Web Design specialists not only make your website stand out from the crowd, but also conduct meticulous optimisation across relevant landing pages, ensuring that visitors can be easily converted into results.
Crafts Covered
-Google Ads
-CRO
STEP 04
CONTINUALLY
NURTURE GROWTH
Our work doesn't stop there. With the framework for success in place, we are then able to not only analyse the performance of current tactics, but also test and learn new strategies we can implement to drive growth and success for your business.
From our analysis we can scale tactics that are working, as well as removing the weeds by pausing or descaling poorer performing tactics, driving efficiency and innovation across every channel we cover.
CONTINUALLY
NURTURE GROWTH
Our work doesn't stop there. With the framework for success in place, we are then able to not only analyse the performance of current tactics, but also test and learn new strategies we implement to drive growth and success for your business.
From our analysis we can scale tactics that are working, as well as removing the weeds by pausing or descaling poorer performing tactics, driving efficiency and innovation across every channel we cover.
We Can Help!
Our Ambition To Create The Most Compelling Customer Journey Is What Sets Us Apart.
We know that providing your potential customers with a smooth user experience with multiple conversion opportunities gives your business the best chance of success.
Click to Find Your Solution.
We Can Help!
Our Ambition To Create The Most Compelling Customer Journey Is What Sets Us Apart.
We know that providing your potential customers with a smooth user experience with multiple conversion opportunities gives your business the best chance of success.
Click to Find Your Solution.